Plug Your Book!
by Steve Weber
Publisher: Weber Books 2007
Number of pages: 176
No matter what kind of book you've written, its success depends on two things: It must serve a need, and you must find its audience. This book is an amazingly rich collection of cutting-edge promotional tactics and strategies.
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by John Burnett - Global Text Project
The book introduces students to the marketing strategies and tools. It starts with a discussion of the marketing planning process, continues with the preliminary tasks of developing the plan, and the tactics available to the marketing planner.
by Andrew Whalley - BookBoon
Contents: So what is marketing? What can be marketed? Marketing's role in the business; Segmentation, Targeting and Positioning; Branding; The Marketing Mix; Product Management; Marketing Communications or Integrated Marketing Communications; etc.
by Robert W. Palmatier - Marketing Science Institute
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, and more.
by Rob Stokes - Quirk eMarketing
The author consolidates 11 years of real experience into a full length textbook that draws on both academic theory and practical experience. Intended for marketing students, this textbook covers all of the important aspects of online marketing.