Online Fundraising Handbook
by Nick Allen, at al.
Publisher: Groundspring.org 2004
Number of pages: 94
Description:
The Internet has opened up new opportunities that nonprofits are using to expand their influence and support. This handbook is organized around two components: an interactive web site followed by an email communications program, and a strategy for attracting new potential donors to the website.
Download or read it online for free here:
Download link
(3.5MB, PDF)
Similar books
From Workplace to Workspace: Using E-mail Lists to Work Togetherby Maureen James, Liz Rykert - IDRC Books
From a desktop, e-mail provides a quick link to the world at large, changing a traditional 'workplace' into a 'workspace'. This lively book provides practical guidelines on how to set up an e-mail list, how to launch it, and how to keep it active.
(7016 views)
Get Digital: A Marketer's Guide to Unleashing the Power of Digital Technologyby Talib Morgan - Smashwords
'Get Digital' is for marketers and other professionals who are coming to terms with digital and web technologies. It offers answers to the challenges experienced marketers and professionals face in enabling digital customer experiences.
(2710 views)
Let's Cut To The Chase (common sense SEO)by Craig Killick
This little book about small business website optimisation covers: what search engines want, elements of good SEO, website optimization, effective web pages, linking and navigation, getting links, content and how to create it.
(10707 views)
50 Shades of Digital Marketingby Francesca James , Hannah Durham - Bookboon
The Digital Marketing Show takes place in London's Excel Exhibition and Conference Centre in November every year. The Digital Marketing Show event is content rich with over 150 presentations from experts and digital practitioners.
(2729 views)